Rapper Big Sean is the latest artiste to become a flag bearer for the Puma fashion brand.

Big Sean was previously endorsing Adidas, a partnership that had lasted for 5 years. He had released 3 sneakers with Adidas, including the popular Retro Attitude.

His new endorsement with Puma was announced on Thursday. He now joins a number of top celebrities at Puma, including Rihanna and The Weeknd .

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PUMA is certainly pop culture friendly, with reality TV star Kylie Jenner & hip-hop duo Rae Sremmurd having participated in campaigns for the brand.

The move seems to be have been in the works for a while, as Sean is decked in Puma in her most recent music video, Moves, which was released on the 4th of January.

The G.O.O.D Music rapper also has a new studio album, I Decided, out on the 3rd of February.

2017 is already looking good for Sean.