As Manchester United continue to struggle to break into the top four of the English Premier League, the club is realizing the financial implications of failure will be hard hitting.
The Red Devils have been stuck in 6th position for months, and face a loss of almost £85million in revenue if they remain there at the end of the season.
One of the biggest hits will come from United’s jersey partnership with Adidas, with the club to miss out on £22.5m if they fail to qualify for the Champions League.
Missing the competition will also mean missing out on potentially £60million of television and prize money.
Ticket prices will also take a hit, with a 5% discount expected for VIP packages and season tickets due to a lack of big matches.
United manager Jose Mourinho, who has won the competition twice, has spoken about his desire to return to club football’s biggest stage.
“Personally, I miss Champions League,” said Mourinho. “Every match I don’t play in the Champions League means an incredible number of matches is not going up.
“I’m the youngest coach to be in the club of 100 [Champions League games]. Every time I don’t play, I’m not happy.
“But obviously Manchester United is much more important than me and my individual targets. What matters is United and as everyone knows, United is a club that belongs to the Champions League.