Apple marked the 10th anniversary of the iPhone with the launch of three new iPhones: the iPhone 8, iPhone 8 Plus, and the iPhone X.

The iPhone X is the most expensive iPhone to date at $999. It has a borderless, OLED screen, wireless charging and facial recognition cameras.

The iPhone X will be available in gray and silver finishes, and includes a new screen Apple calls a Super Retina display. It measures 5.8-inch diagonally and has a 2,436-by-1,135 pixel resolution. It’s also the first and only iPhone without a home button—instead, users will wake up the phone by tapping the screen.

The cameras are also upgraded, with dual 12-megapixel rear cameras with dual optical image stabilization, and an improved front camera that supported portrait mode, too.

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Apple also says that the iPhone X’s battery will last up to two hours longer than the iPhone 7.

The iPhone X is available to preorder starting October 27, and will be available to buyers on November 3.  It’ll come in two storage configurations — 64GB for $999, and 256GB for a whopping $1,149.

Apple launch iPhone 8 and iPhone 8 Plus

The iPhone 8 and iPhone 8 Plus are essentially updated versions of the iPhone 7 and iPhone 7 Plus.

One of the biggest changes to come to these phones is the new A11 Bionic processor, which includes two performance cores and four high efficiency cores. The iPhone 8 and iPhone 8 Plus will also support wireless charging.

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The iPhone 8 will be available in 64GB and 256GB capacities, starting at $699, while the Plus model starts at $799. Preorders start on September 15, followed by availability on September 22.

Apple Watch Series 3, Apple 4K TV launched too

The company also launched the Apple Watch Series 3,  which has cellular connectivity, a faster dual-core processor and barometric altimeter.

The Series 3 watch with cellular will cost $399, but Apple is also launching a cheaper version with all the features above except for cellular support for $329.

Apple also upgraded its TV streaming media device with support for ultra-high-resolution 4K video and HDR, short for high dynamic range, a visual tool for radically enhancing a screen’s contrast and colors. The so-called Apple TV 4K will begin shipping on September 22 for $179.

Siri to be “more human” in iOS 11

A new operating system was also unveiled for the iPhone,  iOS 11,  and will be available to download September 19.

Currently in beta, the new iOS update comes packed with new features aimed at streamlining and speeding up iPhones and iPads, including support for enhanced augmented reality apps. iOS 11 will give iPhone and iPad users a new and improved Siri voice assistant, as well as many other new features like an optional “do not disturb” function that automatically replies to texts received while you’re driving.

Siri will sound more like a human being, translate select languages in real-time and can answer questions and commands with improved contextual awareness.