Many people – who are obviously alive – were labelled as dead on Facebook following a bug.

The social network has a banner which it uses to indicate that a user has passed away, and today, the banner somehow appeared on the profiles of multiple users. The company’s CEO, Mark Zuckerberg was even among those listed as dead.

“We hope people who love Mark will find comfort in the things other share to remember and celebrate his life,” the banner on his page read.

Mark Zuckerberg on Facebook

The death bug affected even the company’s CEO, Mark Zuckerberg

One can only imagine the distress seeing such a message on a loved one’s page would cause, and many people swiftly posted updates that they were hale and hearty.

“For a brief period today, a message meant for memorialized profiles was mistakenly posted to other accounts,” Facebook said in a statement. This was a terrible error that we have now fixed. We are very sorry that this happened and we worked as quickly as possible to fix it.”

A hashtag, #RIPMe, had even begun to trend in the midst of all the online genocide.

Facebook had introduced the feature in 2015, allowing users to choose if they wanted their profiles to become a memorium of sorts, or if they wanted their accounts deleted when they die.