Falz is now an ambassador for BBM

Rapper Falz has signed an endorsement deal with Blackberry Messenger.

The Soft Work rapper revealed the deal on his Instagram. He captioned it with a line from his song with Ajebutter 22Regards 2 Your Mumsi, writing: “You can reach me on pingin.”

2017 about toe be lit!! New deal ovishallay done. #BBM Ambasssador. You can reash me on pinging plix. ?

A photo posted by Falz TheBahdGuy (@falzthebahdguy) on

Blackberry seeking to resurrect BBM

While Blackberry as a smartphone seems to have lost its way, its messenger service, Blackberry Messenger, still continues to survive. Blackberry had made the service open to other operating systems in September 2013 in an attempt to save itself, but had ultimately failed as Whatsapp quickly blew past BBM to become the world’s number one messaging service.

Falz has become a brand magnet since he rose to stardom. His many endorsements include MTN, MerryBet and car-selling service, Cheki.