The winner of the 2017 Miss Turkey beauty pageant, Itir Esen, has been stripped of her title after only one day.

Esen was stripped of her title because of a tweet that was deemed insulting to the memory of the 250 people killed while opposing last year’s failed military coup.

She wrote: “I am having my period this morning to celebrate the July 15 martyrs’ day. I am celebrating the day by bleeding a representation of our martyrs’ blood.”

The organizers said in an emailed statement that her title was revoked because of a tweet in July that they described as “unacceptable.”

ALSO: Turkey supports Qatar with military troops

Can Sandikcioglu, who heads the Miss Turkey Organization, said the committee said it confirmed she was the author of the tweet.

“We are sad to announce that we have reached the conclusion that the tweet was posted by Itir Esen,” the organization quoted Sandikcioglu as saying. “It is not possible for the Miss Turkey Organization, whose aim is to promote Turkey worldwide and to contribute to its image, to accept such a posting.”

Esen later responded with her own statement on social media: “I want to say that as a 18-year-old girl, I had no political aims while sharing this post.”

“I was raised with respect for the homeland and the nation,” she added, apologising for “being misunderstood”.

Runner-up Asli Sumen will now travel to China to represent Turkey in the Miss World competition.