Over the past few years, social media has become one of the most important publicity and advertising tools for businesses.
It has also become useful for monitoring what your competition is up to, and at times, getting under their skin a little bit.
One of such scenarios took place today as Peak Milk, produced by FrieslandCampina WAMCO, decided to take on Arla Foods’ Dano Milk.
The two are among the three biggest names in the powdered milk industry in Nigeria, along with Promasidor’s Cowbell milk.
Peak Milk had taken the first shot, jumping on a promotional tweet from Dano Milk.
Don’t you just find ‘Garium Sulphate’, with chilled water, groundnut and Dano Milk irresistible on a hot sunny afternoon? pic.twitter.com/4p2pSOeNAe
— Arla Dano Milk (@DanoMilkNg) January 26, 2017
Just say Garri ? https://t.co/NlErOp2cPH
— Peak Milk (@PeakMilk) February 6, 2017
Dano Milk, in an attempt to pass itself off as classier, described itself as having ‘international exposure.’
Garium Sulphate = Garri + Dano that has traveled abroad and come back. https://t.co/X9iOvcaMFg
— Arla Dano Milk (@DanoMilkNg) February 12, 2017
Peak Milk was clearly not impressed, and took yet another jab at its rivals.
When your abroad is onitsha ?? https://t.co/OwlWtR9urm
— Peak Milk (@PeakMilk) February 12, 2017
Who will be next in the Milky Wars?