Italian giants AC Milan have announced an end to their kit sponsorship deal with Adidas.
The Rossoneri are reportedly already in talks with Puma to take off next season, after formally announcing the termination of their deal with Adidas today.
A statement read: “AC Milan has mutually agreed with adidas to prematurely terminate their technical sponsorship deal at the end of the season 2017/2018. The current partnership, which began on 1 July 1998, has been highlighted by a consistent flow of successes with a total of twelve trophies: 2 UEFA Champions League, 1 FIFA World Club Cup, 2 European Super Cups, 3 Italian League titles, 3 Italian League Super Cups, 1 Italian Cup. adidas started partnering AC Milan back in season 1978/1979, the year of the tenth Italian League title.”
“AC Milan, in thanking adidas for the consolidated relationship, is happy to announce a new Technical Partner will soon follow up. AC Milan has signed a brand-new agreement with a sports manufacturer for a global technical sponsorship and dual branded licensing partnership that will start from 1 July 2018. The identity of the new Technical Partner and the details of the new deal will be unveiled in the coming months.”
According to La Gazzetta dello Sport, the Puma deal will only be worth € 10/15 million, much less than how much Adidas is providing (around € 20 million-a-year).