Social networks Facebook, Twitter & Snapchat are all interested in digitally streaming the 2018 World Cup, and have made bids.
In the United States, the rights belong to 21st Century Fox, and each company has made an offer of ten of millions of dollars for the digital rights, per Bloomberg.
According to Bloomberg, Fox has not yet decided whether it will grant rights solely to one company or make a deal with several.
It won’t be the first time a sporting event will be covered on a social network. The Olympics (Snapchat), the NFL (Twitter) and the UEFA Champions League (Facebook) have all been previously streamed online.
If any of them wants to broadcast the World Cup digitally globally however, they’d have to negotiate country-by-country.
FIFA contracts individually with national broadcasters, in a format which also gives them rights to online distribution in their respective countries.