Everton striker Wayne Rooney may be the latest character in popular mobile game, Angry Birds.
The game’s logo currently appears on Everton’s shirt sleeve, after makers Rovio signed a deal with the Merseyside club over the summer.
It’s the first season that Premier League clubs have been allowed to carry sleeve sponsors.
“We have a history of doing Angry Bird homages of real-life characters so obviously now we are in collaboration (with Everton) we can work together to bring interesting characters and profiles into the games,” said Ville Heijari, Rovio Entertainment’s chief marketing officer.
“Potentially Wayne Rooney would be involved.
“It is not just enough that we reach mobile players; we want to reach sports fans, television spectators, so it is a big audience we are going after.”
“For us this is a real plus in that we have been able to secure a brand of the level of Rovio with the level of brand awareness they have and the undoubted market-leading following they have,” said Everton’s head of commercial Alan McTavish.
“It (shirt sleeve sponsorship) has been a really competitive marketplace and there have been deals done across the league at different levels but we are confident we have done the best of them all.”